Welcome to BigBlueSEO Sacramento! We seek to provide outstanding service to businesses looking to increase their clientele through the use of SEO.
What is SEO? SEO stands for search engine optimization which is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. To put it simply, we work to get your site to the first page of Google.
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Four Main Benefits of Search Engine Optimization
Over the past few years, the digital world has changed dramatically, search engine optimization, however, remains an important as well as effective marketing strategy. Although there are quite a few benefits associated with a good search engine optimization strategy, in this article we will list the top four to remind you of how awesome search engine optimization is.
1. Brand Awareness
Having your website in a top position on the result pages is important, top position rankings lead to significant impressions and translate into higher exposure for your site. On top of that, if you are on the first page of your targeted keywords, it will help to instill trust as companies found on the first page are usually perceived as more trustworthy; it will also help users associate your brand. The higher ranked your pages and content are in the search engines, the better chance you have for users to see your content and be able to associate with your brand.
2. Increased Traffic
The majority of the impressions and clicks go to the top position on the search engine result pages; therefore being able to rank in these top positions could mean increased traffic to your website. Search engine optimization also focuses on creating title tags and Meta descriptions that are informative and keyword relevant, and these will show up on the result pages. Having tags and descriptions that are optimized will help to increase your click through rate; this also promotes higher levels of qualified web traffic.
3. Improved Site Usability
Search engine optimization, to guarantee that search engines find it easy to navigate your website, also helps to make your site easier for users to navigate as well. Search engine optimization is all about rebranding the architecture of your site and its’ links to make the pages in the website not only easier to find but also easier to navigate. So now it is not only simpler for search engines to crawl your site and find your pages, but it will also make it easier for users to locate the information they are looking for on your website.
4. Cost Effectiveness
One of the marketing strategies that is the most cost effective is search engine optimization because users who are actively searching for your services and products online are targeted. The inbound nature of search engine optimization helps a business to save money as opposed to strategies that are outbound, such as cold-calling.
Although cold calling could be a strategy that is effective, the leads it generates cost sixty-one percent more that the leads that an inbound strategy such as search engine optimization creates. And being as users who are actively searching for your services and products are also targeted by search engine optimization, the traffic that results from search engine optimization is much more qualified when compared to other marketing strategies, this results in cost-savings for your company.
These are just four of the main benefits associated with search engine optimization so if you are looking to increase brand awareness, targeted traffic and site visibility while saving your company some money in the process, why not opt for search engine optimization today